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The association >>
Work Areas The association\'s activity covers different action fields all directed at promoting and developing the active tourism sector in the Basque Country: | | Corporate Development | | | Image and Promotion | .jpg) | Professionalisation | | | Internal Services | | | Professionalisation | | ⇔ Collaboration in the development of regulatory standards for the sector.
⇔ Promoting the progressive adaptation of Vocational Training to business and market needs.
⇔ Studying the Training Needs and development of Continuous Training and Retraining.
⇔ Developing Quality management in the companies. | | Image and Promotion | ⇔ Creating a brand image that represents Basque Country active tourism.
⇔ Improving information with global media and its distribution.
⇔ Participating in Fairs, Conferences and Events.
⇔ Sector organisation and agent cooperation.
⇔ Promoting campaigns in the media and magazines.
⇔ Knowing the demand and development of directed marketing policies. | | Internal Services | ⇔ Information service on the business environment.
⇔ Joint negotiation with product and service suppliers.
⇔ Facilitating contacts between sector professionals and businesses. | | Corporate Development | ⇔ Gradual development of the association.
⇔ Incorporation of new associate companies.
⇔ Tracking the evolution and growth of the sector and its needs.
⇔ Membership of other organisations. |
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